Definition: Retail Sales is a measure of total receipts for retail stores and reflects the spending patterns of US consumers.
Description: Retail sales are made up of durable goods (40%) and non-durable goods (60%), and, as a whole, make up two-thirds of US GDP. An increase in retail sales is generally viewed as a sign of rising demand if the increase appears not to be the result of rising gas and food prices.
Influence: The market’s reaction to retail sales data can be quite strong as this data is quite difficult to forecast. Low sales may signal an economic slowdown and a drop in the US dollar.
Market Impact: Medium
Released: Monthly around the 13th at 13:30 GMT
Source: US Census Bureau
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