Alpari recently signed on as the Principal Sponsor of legendary British football club West Ham United. We’ll remind you that Alpari’s partnership with West Ham dates back to 2011, although at the time, Alpari was merely a general sponsor. With the new sponsorship deal, the Alpari logo will be featured on the front of West Ham’s jerseys and displayed throughout the team’s home stadium, Boleyn Ground, beginning in the 2013–2014 season. Under the new three-year agreement, Alpari will also hold onto the naming rights for the Alpari Stand at Boleyn Ground.
Chief Executive Officer of Alpari (UK) Limited Daniel Skowronski commented, "Alpari is a leading global Forex trading provider with significant growth ambitions. The Barclays Premier League is a truly global phenomenon with broadcast distribution now reaching in excess of 700 million households per season. Taking our partnership with West Ham United one stage further to Principal Sponsor was a logical step as we continue to build awareness for our products on the world stage."
Representatives from West Ham United dropped by the Alpari UK office in London to sign the contract and to try their hand at an entirely different kind of sport: Forex trading. West Ham front-office personnel and players competed in a live currency trading competition. In the end, it was team captain Kevin Nolan who prevailed. In lieu of a cash prize, Alpari donated 5,000 GBP to the West Ham United Academy of Football, a school where promising young footballers can develop their skills.
This isn’t Alpari’s only recent venture in the world of sports. In 2011, Alpari signed on as a sponsor of New York sporting arena Madison Square Garden. Then, in 2012, the brand became the title sponsor of the Alpari World Match Racing Tour sailing regatta. Most recently, Alpari organized a rather unique year-long mountain climbing marathon: "Alpari: On Top of the World". In this project, which ran from February to December of 2012, a Russian climbing team set several records, including a new world record.