We're excited to announce that Alpari (US), part of one of the world’s fastest growing brands in Forex, has just teamed up with Madison Square Garden, the name behind the legendary sports arena in the heart of New York. A new deal will make Alpari an official sponsor of the New York Knicks (of the National Basketball Association) and the New York Rangers (of the National Hockey League). This marks Alpari's first sponsorship agreement with an American sports franchise.
"We are excited to team up with Madison Square Garden," said Daniel Skowronski, CEO of Alpari US. "This is our first sponsorship with an American sports team and I believe it truly demonstrates Alpari's growing influence in the United States and an increasing awareness of the Alpari brand. We are eager to introduce Alpari to the entire world and proud to have the opportunity to do it at Madison Square Garden."
Alpari will have premium brand exposure at both Knicks and Rangers regular season and playoff home games at Madison Square Garden. This will include courtside and in-arena Alpari LED signage during Knicks games and advertisements on the boards at Rangers games. Alpari will also be featured on Gardenvision, the center-hung scoreboard, and integrated into the in-arena LED signage and concourse dioramas throughout the Arena.
Greg Elliott, Senior Vice President of Marketing Partnerships at MSG Sports, commented that, "Madison Square Garden is delighted to partner and collaborate with Alpari on their first foray into American sports marketing. This partnership will provide Alpari with tremendous brand exposure at the world’s most famous arena, and exceptional experiential opportunities for Alpari and their customers."
Alpari will look to continue to strengthen their image and share prestigious opportunities at Madison Square Garden with their professional partners, as well as leverage the partnership to offer new incentives and promotions to their retail customers.