Yandex is an international company providing a wide range of hi-tech services, including an Internet search engine (with a 56% market share in Russia), maps and satnav, taxi ordering service, food delivery service, funds transfers, advertising and e-commerce services, news aggregator, translator (which combines statistical and neural network translations), a web analysis system, and data protection.
Revenue distribution by sector:
- 79.9% of revenue comes from placed advertising (products: Yandex search engine and location-based services).
- 11.1% - food and taxi ordering services (products: Yandex Taxi and Yandex Food).
- 4.5% - e-commerce services (products: Yandex Market).
- 2.5% - advertising services (products: Yandex Real Estate, Auto.ru, Yandex Jobs).
- 1.5% - media services (products: KinoPoisk, Yandex Music, Yandex Afisha, Yandex TV).
- 0.7% - other services (products: Yandex Zen, Yandex Drive, and others).
The company was founded in 2000 and currently has 18 offices across 9 different countries, employing a total of 8,000 people. Among the company’s biggest shareholders are: Morgan Stanley (4.37%), Wellington Management Group (3.90%), BlackRock (1.74%), and Goldman Sachs (1.30%).
Growth factors:
- Continued active development in the company’s key area of online search engines. Revenue in this area grew by 21.5% YoY in 2017 and by 19.4% YoY in the first quarter of 2018.
- The launch of promising new business ventures (on markets on which the company already actively operates as well as new ones) and mergers / acquisitions with market leaders:
- In February 2018, Yandex merged with Uber with the aim of expanding their market share across Russia, Azerbaijan, Armenia, Belarus, Georgia, Kazakhstan, Kyrgyzstan, and Moldova. In this new merger, 59.3% of the shares are owned by Yandex and 36.9% by Uber. The remaining shares were distributed among company employees. Yandex Taxi’s revenue grew by 111% YoY in 2017. After merging with Uber, the company posted a rise in revenue of 301% YoY for the first quarter of 2018.
- Also in February 2018, the company launched Yandex Drive; a new car sharing service with good growth prospects thanks to the potential of integrating this with other company services.
- In March 2018, the company launched Yandex Food; a food delivery service in the same vein as Foodfox (which was acquired by Yandex Taxi at the end of 2017) and UberEATS.
- In April 2018, Yandex and Sberbank collaborated to create Yandex Market, with each company receiving a 45% share in the joint venture. The remaining 10% was put into an option fund for the Yandex Market team. This joint venture has 3 main areas of operation:
- Administrative, financial, and logistical services for retailers (Yandex Market will work on providing services to clients, as well as processing and delivering orders).
- International online trading.
- Further development of the price comparison service for consumers.
- Implementation of other important projects, which will make Yandex services more convenient to use. In particular, one of the most important projects launched in 2017 was “Alice”; a voice-activated digital assistant that help clients deal with a variety of everyday tasks and to get the information they need via Yandex’s various services (Internet searches, satnav, ordering taxis and food etc.).
- The company isn’t planning to pay out any dividends in the near future as it wants to actively reinvest all available funds into development (this will facilitate a rise in Yandex’s share price given that they have already proven their competence at managing development projects).
- The company continues to demonstrate a high business margin; with a return on equity of 9.4%, return on assets of 6.3%, and a net profit to revenue ratio of 9.0%.
- Low risks to financial stability: the ratio of total debt to assets is just 8.41%, the ratio of total debt to EBIDTA is a low 0.73, while the ratio of net debt to EBITDA is negative (-1.17) thanks to the company’s significant stock of liquid assets.
Investment period ends:
15/02/2019
Expected yield is calculated according to 90% capital protection and the price of the base asset at expiry, equal to 38 USD.
Technical Analysis:
Yandex’s share price is currently trading around the lower confines of the long term upwards channel (which starts from the 2nd half of 2015), has broken up the 200-day moving average, and is readying to exit the Ichimoku indicator cloud upwards. Significant technical levels (according to NASDAQ prices): 44.34; 41.15; 38.55; 35.69; 33.90; 32.01; 28.62; 26.12; 23.53; 21.47; 20.04; 17.90; 14.59; 10.40.
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