It's our 19th anniversary!

Treasure hunting with TripAdvisor

Investment from 7,000 USD

Expires: 15/03/2019

yearly returns

TripAdvisor is one of the world largest travel website companies (it runs the websites of over 20 travel media brands). An average of 390 million unique customers visit TripAdvisor websites every month. The sites work across 49 different markets around the world. The company geographical revenue diversification is truly global, with 57% of revenue generated in North America, 29% in Europe, the Middle East and Africa, 10% in the Asia-Pacific region and 4% in Latin America. TripAdvisor was founded in 2000. Some of the company largest shareholders include: BlackRock (6.23%), The Bank of New York Mellon (3.63%), J.P. Morgan Chase (0.86%), Credit Suisse (0.77%), Morgan Stanley (0.65%).

Growth factors:

  • Continued implementation of a strategy to increase the company profitability, including the introduction of a one-click booking service and the development of mobile technology.
  • Potential for maintaining the company growth in its market share of global tourism services (valued at 1.3 trillion USD) due to the fact that more and more tourists prefer to plan and pay for their trips online.
  • Proactive advertising campaign: TripAdvisor continues to actively invest in promotion on various social media sites (Facebook, Twitter etc).
  • Maintaining good profit margins: In 2016, the ratio of net profit to revenue was 8.2%, the return on equity came to 8.2% and the return on assets was 5.5%.
  • Minimal risks to financial stability thanks to a low debt burden: the ratio of total debt obligations to total assets is only 7.64%, the ratio of total debt to EBITDA is 0.64 and the ratio of net debt to EBITDA is -2.15 due to a high level of liquidity.
  • TripAdvisor shares are trading with a discount in comparison to other companies, with an EV/Revenue discount is 39%.

Investment period ends:

Expected yield is calculated according to 90% capital protection and the price of the base asset at expiry, equal to 90 USD.

Technical Analysis:

TripAdvisor share price is currently at the lows of 2013 and is readying to exit the cloud on the Ichimoku indicator upwards (daily chart). The significant technical levels are: 109.79; 99.65; 93.86; 88.79; 79.74; 71.24; 65.81; 60.37; 53.32; 47.70; 40.28; 33.77; 29.24.


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