An agreement was signed between Alpari, the largest Forex broker in Russia, and the Republic of Tatarstan's most famous rugby club – Energy. The deal provides support to Energy for a period of one year, with an option to extend the contract with the agreement of both parties.A signing ceremony took place on May 15, 2014, in a joint press briefing with Tatmedia, the leading media holding in Tatarstan.
"Our co-operation with the Energy team began in 2011, and today we are glad to announce a significant extension to our partnership. For Alpari, Tatarstan is a key regional market and it's where our story began 15 years ago. Today, the company is a leading multinational financial brand. Along with this, we have a long tradition of sports sponsorship. This is the next stage in our partnership with our favorite team from Kazan and it's a great opportunity to demonstrate our support for this talented and ambitious club", said Vladislav Kovalchuk, a member of Alpari's Board of Directors, at the ceremony.
The mutually beneficial sponsorship will see Alpari provide support to the rugby club from 2014 in the Russian championship, the Russian student championship and also at international tournaments.
Mikhail Smolkin, Director of the Sports Training Centre of the Republic of Tatarstan Ministry of Youth and Sport, expressed his hope that other companies from the private sector in the Republic would follow the example of Alpari. According to Pavel Kalashkin, the club's director, the team has taken the decision to play under the Alpari name for the 2014 season.
Those at the event were shown the team's new logo which depicts a rugby ball stylized as a bull and a bear, symbols of the financial markets.
Currently Alpari is a partner of the Russian biathlon team and Zenith FC, sponsors chess grandmaster Sergey Karjakin and is the principal sponsor of West Ham United FC in the UK.