On October 17, 2013, Alpari signed a 1-year partnership agreement with the Russian Biathlon Union (RBU). Under the agreement, Alpari will sponsor the RBU through September 2014 in what is likely to be the first step in a long-term partnership.
Alpari will serve as an official partner of the Russian national biathlon team in upcoming World Cup and IBU Cup events as well as other competitions in the upcoming Olympic season.
"We’re glad to have the chance to promote the development and improvement of a sport that is as popular in Russia as biathlon. At Alpari, we hope that this partnership will provide some real support to Russian athletes and help our national team perform admirably in upcoming international competitions, including the World Cup, which is set to get underway really soon – in November," said Alpari CEO Boris Shilov.
"Alpari advertisements will be shown during broadcasts of biathlon competitions, and the company logo will be featured on the uniforms of competitors," said Vladislav Kovalchuk, a member of Alpari’s board of directors.
"It’s nice to see that we have a company on our team of partners that is so well-respected in the business world," said Sergey Kushenko, the executive director of the RBU. "I’m sure that the RBU-Alpari partnership will be beneficial for both sides. After all, we have a lot in common: In our sport, as in the business world, you need to be able to act quickly and keep cool under pressure."