The Alpari Brand has signed a sponsorship deal with the professional sailing series World Match Racing Tour, which will now be called the Alpari World Match Racing Tour.
Alpari World Match Racing Tour CEO Jim O'Toole and Alpari UK Director of Operations David Stuart recently announced the sponsorship deal in London.
With events held in North America, Asia and Europe, sponsorship of the Alpari World Match Racing Tour will help raise the profile of the Alpari Brand around the globe.
David Stuart from Alpari, said, “We are very happy to announce our partnership with the World Match Racing Tour. The Tour and Alpari have a lot in common and we’ll both be strengthening our brands by entering into this partnership. The Tour appeals to an international audience and specifically to people who are ambitious and self-motivated. These are essential attributes of successful traders so Alpari’s services should excite them.”
O’Toole added: “To be collaborating with such a forward-thinking and ambitious organisation as Alpari is extremely exciting. We know from our research that the World Match Racing Tour’s fan base provides the perfect audience for Alpari to engage with and build its customer base. The partnership further underlines the strength of the Tour’s commercial proposition and I look forward to working with the Alpari team over the next five years.”
Alpari has developed a strong tradition of supporting sports enterprises. Companies working under the Alpari Brand have been involved in dozens of sports related projects including sponsoring the football club West Ham, New York's legendary Madison Square Garden, the NBA's New York Knicks and New Jersey Nets, the NHL's New York Rangers among others.